What role exactly does a newswire play in the journey of your news? An announcement makes an expedition before going public and influencing potential clients and consumers. That expedition involves many pit stops, including the addition of multimedia and determining the proper circuits to best reach interested parties.
Business Wire created a video to demonstrate the exact journey your news takes before becoming news.
You can view that video here and learn about each step in detail by reading Serena Ehrlich’s breakdown of How a News Release Becomes a News Story.
Serena Ehrlich is the Director of Social and Evolving Media at Business Wire and was one of the authors of Let’s Get Visual: Multimedia and the News Release, a free white paper identifying the science and trends behind multimedia’s impact on the success of news releases. Download this paper now: Let’s Get Visual!
